Oligence · CEO Board Dashboard

01

The Month in One Read

Own accounts held the line. Agency stream slipped. Team gates are the fix.

June was structurally strong on the two accounts we own (IMFND, AS) and structurally soft on the accounts we sell (Oligence agency stream). The problem was collections and account-manager attribution — not delivery quality.

Own Accounts Revenue

1.06M

IMFND total · EGP

▲ +32.8% vs May

Oligence Collected

224K

Agency stream · EGP

▼ Radwan · Careport · RED

IMFND Total ROAS

31.0×

Paid ROAS 11.9× · Cost/Quotation 15.2 EGP

▼ from 51.1× (May had abnormally low spend)

Team Load Split

61 / 39

Own accounts vs Agency accounts

90 overtime hrs · Khaled dominant

What Worked

Own-account engine delivered — IMFND revenue +32.8%, quotations +39%, leads +126%.

IMFND scaled cleanly with spend +119%. Vibe Coding paid ROAS 39.58×. DME still the anchor at 37× ROAS. CarePort Libya CTWA validated at $0.56–$0.76/conversation — ready to scale in July.

What Slipped

Oligence agency stream ran on collections risk. Only 50K of ~731K recognized landed in the bank.

RED consultancy 100K in renegotiation (Jul 6 confirmed), AlMahafez $7,500 delayed by client hiring cycle, LinX $1,000 held by dual-stakeholder approval, Careport 100K expected but posted after cut-off. Delivery is intact; billing discipline is not.

What Needs a Decision

Omnia authored one proposal on 20+ accounts. Zero client ROI attribution reports left her desk.

The account-manager layer is running as coordination, not ownership. Khaled and Rana are being asked to report on their own work to clients — which is fine once, not as an operating model. July fix: two authored proposals + one ROI attribution report per week, non-negotiable.

Revenue Streams · June

Where the money came from.

Oligence Collections · Dec – Jun

The pattern behind the June dip.

Team Overtime Split · June

90 hours booked. Where they went.

Account / Project Attribution Matrix

One row per account. Who did what, what it produced, what to do next.

Green = performing. Yellow = optimize. Red = critical. Grey = insufficient data. Team columns show the person driving that account's June outcome. Every account below has its own detail tab except LinX, which stays here.

Account	Stream	June Revenue	Spend / Efficiency	Khaled	Rana	Omnia	Health	Next Action
IMFND	Own	1,062,726 EGP	31.0× ROAS	Lead · Media	Support	—	Scale	+100% budget on DME, Vibe Coding
Vibe Coding	Own (IMFND)	161,816 EGP	39.6× paid	Lead · Media	Creative	—	Scale	Landing page live · scale spend
AS Revenue Builder	Own	Not measured	Not converting	Media	Content	—	Fix	Rebuild funnel · new offer test
CarePort	Oligence · client	100,000 EGP	$0.94 / conv	Lead · Media	Lead · Content	Comms	Scale	Scale Libya CTWA · start Booking test
Radwan (Personal Branding)	Oligence · client	70,000 EGP	Closed + upsell	—	Lead · Creative	Lead · Upsell	Green	Green Turf onboarding · new SOW
RED (SEO + Consultancy)	Oligence · client	54,264 collected · 100K at-risk	CTR 3.6% peak	—	Support	Lead · Renegotiation	Optimize	Jul 6 payment confirmation · SEO renewed
AlMahafez (KSA)	Oligence · client	$7,500 pending	Milestone 2 delivered	—	—	Lead	Optimize	Force payment trigger · escalate before Jul 7
Tatweer (Storyboard)	Oligence · client	$200 final pending	Delivered	—	Lead · AI Video	Contract	Green	Close final · pivot to MEA contract
LinX (Branding)	Oligence · client	$1,000 pending	Dual stakeholder	—	—	Lead	Optimize	Collect $1K July · close $50K remaining
Sprints (New · July)	Oligence · client	86K / month	—	—	—	Lead · Onboarding	New	NDA + scope Day 1 · assign delivery lead
Tatweer MEA (New · July)	Oligence · client	187.5K / month	—	—	Lead · Creative	Contract	New	562.5K over 3 months · month-end billing

5

Green · Scale

4

Yellow · Optimize

0

Red · Critical

2

Grey · New

July Pipeline · Onboarding & Renewal

Contracted, monthly-recurring revenue starts to compound.

Tatweer MEA + Sprints turn Oligence stream from project-based to retainer-shaped. Careport steps up to 125K/mo. Together with RED SEO and LinX close-out, the July baseline is meaningful.

July Contracted Revenue · Oligence Stream

New monthly base + one-time closures.

July Monthly Recurring · Locked

Tatweer MEA	187,500 EGP
Careport (upsell to 125K)	125,000 EGP
Sprints	86,000 EGP
RED SEO (renewed)	27,000 EGP
Monthly recurring base	425,500 EGP

July One-Time Closures · Expected

RED Consultancy · Jul 6	100,000 EGP
LinX remaining	50,000 EGP
AlMahafez M2 (delayed from June)	375,000 EGP
AlMahafez M3 (scheduled)	375,000 EGP
One-time closures	900,000 EGP

July Projection

If everything holds: 425.5K monthly recurring + up to 900K one-time = ~1.33M Oligence stream in July.

Downside case (no AlMahafez, RED slips): 425.5K + 150K = 575.5K. Upside case (full collection): 1.33M. This is why account-manager attribution matters more in July than it did in June.

02

Agency Financial Snapshot

Three streams, one P&L. Read them separately or you lose the story.

IMFND and AS are owned accounts — revenue, spend, and ROAS belong to us. Oligence is the services agency — revenue is client fee, cost is delivery hours. Do not blend.

Stream 1 · IMFND Own Account

Total Revenue	1,062,726 EGP
Paid Revenue	408,500 EGP
Ad Spend	34,265 EGP
Leads	1,748
Quotations (Paid + Organic)	114 (43 + 71)
Cost per Paid Quotation	15.2 EGP

Stream 2 · AS (Abdelrahman Sleem) Own Portfolio

Personal Branding + Vibe Coding campaigns. Revenue attribution not locked to a monthly line — flagged as tracking gap.

Vibe Coding Paid ROAS	39.58×
Vibe Coding Revenue	161,816 EGP
Revenue Builder Conversion	Not converting
Overtime allocation (with IMFND)	55 hrs · 61.1%

Stream 3 · Oligence (Agency Services)

Collected (June bank)	224,264 EGP
Contracted · pending	525,000 EGP
At-risk · in renegotiation	100,000 EGP
Total recognized (June)	849,264 EGP

Collections vs Recognition · Jun 2026

The gap between what we earned and what landed.

Cost Base · Fixed + Variable

Salaries (all-in)	~262,500 EGP
IMFND ad spend	34,265 EGP
CarePort ad spend (client-billable 35%)	$187 pending
Approx. monthly fixed run-rate	~300K EGP

Salary range 250–275K provided by CEO desk. Overhead and tooling not itemized in uploaded files — flagged as tracking gap.

June Collected Cash Log Verified

Date	Client	Service	Amount (EGP)
Jun 03	Mohamed Radwan	Personal Branding · installment 3 (final)	50,000
Jun 05	Careport	Content · installment 2 (part A)	75,000
Jun 07	RED	SEO · 2 months payment	54,264
Jun 10	Careport	Content · installment 2 (part B)	25,000
Jun 16	Mohamed Radwan	Green Turf · advance	20,000
Total Oligence stream · collected			224,264

03

Own Account · Stream 1

The engine we own. Scaling on Vibe Coding, holding on DME.

IMFND scaled ad spend 2.19× and grew total revenue +32.8% in the same month — the clearest paid-media proof point in the portfolio. Read it apart from the agency stream; the revenue, spend, and ROAS all belong to us.

Stream 1 · IMFND Own Account

Total Revenue	1,062,726 EGP
Paid Revenue	408,500 EGP
Ad Spend	34,265 EGP
Leads	1,748
Quotations (Paid + Organic)	114 (43 + 71)
Cost per Paid Quotation	15.2 EGP

Attribution Snapshot

Stream	Own
June Revenue	1,062,726 EGP
Efficiency	31.0× ROAS
Team	Khaled (Lead · Media) · Rana (Support)
Health	Scale

Next Action: +100% budget on DME, Vibe Coding.

IMFND MER Scale

31.02×

Formula: Total Revenue / Ad Spend

1,062,726 ÷ 34,265

▼ from 51.13× May

May base was abnormally low spend. June is the truer efficiency reading.

IMFND Paid ROAS Scale

11.92×

Paid revenue only / ad spend

408,500 ÷ 34,265

▼ from 15.43× May

Still 5–8× above local diploma benchmark.

IMFND · ROAS by Program

Where the paid engine is compounding and where it isn't.

Programs Above Efficiency Target

Vibe Coding	39.58× paid ROAS · 161,816 EGP revenue
DME	14.85× paid ROAS · 37× total ROAS (anchor program)
SMD	9.74× paid ROAS
MBD	6.19× paid ROAS · audit candidate

A · 01

IMFND · The engine we own Scale

Done: 6 programs live (DME, SMD, MBD, SME, Vibe Coding, Consultation) · 1,748 leads · 114 quotations · 34,265 EGP spend.
Worked: Vibe Coding paid ROAS 39.58× — the first program to cross that ceiling. DME still the base at 37× total ROAS. Organic quotations up 57→71.
Didn't: Cost per paid quotation rose from 11.9 → 15.2 EGP. Some inefficiency creep as budget scaled 2.19×.
Next: +100% budget on Vibe Coding · rotate DME creatives every 14 days · audit MBD spend at 6.19× paid ROAS.

July Priority

Scale Vibe Coding hard. Hold DME steady on creative rotation.

Vibe Coding gets +100% budget on 39.58× paid ROAS. DME rotates creatives every 14 days rather than scaling spend — it's the anchor, not the growth lever. MBD at 6.19× paid ROAS gets an efficiency audit before any further budget.

04

New Initiative · Internal Product

Oligence AI · Scoped for July, not yet reported.

Oligence AI has no financial or performance data in this month's uploaded files. This tab exists so the initiative has a permanent home in the board report once KPIs, spend, and revenue are defined — treat it as a placeholder, not a null result.

Attribution Snapshot

Stream	Own · Internal Product
June Revenue	Not tracked
Efficiency	—
Team	Owner not yet assigned
Health	New

Next Action: Define KPIs, owner, and reporting cadence before scaling the account.

What's Needed Before Next Report

Scope	Not yet documented
Owner	CEO desk to assign
Budget / Cost	Not itemized
Reporting cadence	Not set

A · 00

Oligence AI · Placeholder, not a null result New

Done: Tab created ahead of KPI definition — no operational or financial data was submitted for June.
Worked: — (insufficient data to assess).
Didn't: No revenue, spend, or delivery data tracked yet. No named owner on record.
Next: Define KPIs, assign a delivery lead, and set a reporting cadence before this account appears with real numbers next month.

Tracking Gap

Oligence AI has no KPI or revenue-attribution structure yet.

Before the August report, the CEO desk needs to name an owner, define the KPI set, and set a reporting cadence — the same discipline being applied to Sprints. Until then, this tab stays a placeholder by design.

05

Own Portfolio · Abdelrahman Sleem · Personal Branding

A portfolio channel, not yet a revenue channel.

AS Personal Branding produced leads but not signed accounts in June. Vibe Coding — reported here as part of the AS stream, and separately as an IMFND paid-media program — is the one bright spot; the Revenue Builder funnel itself needs a rebuild.

Stream 2 · AS (Abdelrahman Sleem) Own Portfolio

Personal Branding / Revenue Builder + Vibe Coding campaigns. Revenue attribution not locked to a monthly line — flagged as tracking gap.

Vibe Coding Paid ROAS	39.58×
Vibe Coding Revenue	161,816 EGP
Revenue Builder Conversion	Not converting
Overtime allocation (with IMFND)	55 hrs · 61.1%

Attribution Snapshot

Stream	Own
June Revenue	Not measured
Efficiency	Not converting
Team	Khaled (Media) · Rana (Content)
Health	Fix

Next Action: Rebuild funnel · new offer test.

A · 06

AS Personal Branding · Revenue Builder not converting Fix

Done: All printed material for offline mastery · reel shooting with Abdelrahman · Vibe Coding campaign redirected mid-flight due to wrong lead-count info.
Worked: 7–8 leads via AS announcement channel.
Didn't: Campaign not converting to signed accounts. AS Team as a whole is a portfolio channel — not yet a revenue channel.
Next: Rebuild funnel from offer up · test one new hook · assign a delivery-lead not just a media buyer.

Gap	Why It Matters	Owner	July Fix
AS Revenue Builder revenue	Cannot decide to fix or kill the funnel	Khaled + Rana	Assign a delivery lead · attach conversion KPI

July Priority

Fix, don't feed. Rebuild the funnel before adding spend.

Revenue Builder gets a rebuild from the offer up, plus one new hook test and a named delivery lead — not just a media buyer. Vibe Coding stays healthy and is already being scaled under IMFND (+100% budget); it doesn't need a separate fix here.

06

Oligence Client · WhatsApp Growth

Libya WhatsApp validated. Scale the winners, fix the leaks.

CarePort is the clearest paid-media proof point in the Oligence agency stream — $0.94 per WhatsApp conversation, well inside the $1.00 ceiling. Budget deployment and downstream attribution are the next unlocks.

CarePort MER Test → Scale

$0.94

Cost per WhatsApp conversation (blended)

Top 3 ads: $0.56–$0.76

▲ Inside $1.00 ceiling

Downstream revenue not yet linked to CTWA events — MER not calculable.

Attribution Snapshot

Stream	Oligence · client
June Revenue	100,000 EGP
Efficiency	$0.94 / conv
Team	Khaled (Lead · Media) · Rana (Lead · Content) · Omnia (Comms)
Health	Scale

Next Action: Scale Libya CTWA · start Booking test.

June Collected Cash Log · CarePort

Date	Service	Amount (EGP)
Jun 05	Content · installment 2 (part A)	75,000
Jun 10	Content · installment 2 (part B)	25,000
Total collected		100,000

A · 02

CarePort · Libya WhatsApp validated Scale

Done: $534 spend · 602K reach · 221 WhatsApp conversations at $0.94 · 3,457 new followers · Meta CTWA + Views + Lead Forms + TikTok Sudan tested.
Worked: Top 3 Libya ads at $0.56–$0.76 per conversation — well inside the $1.00 SCALE zone. 5 Reels drove 80% of total brand performance.
Didn't: Lead Forms at $5.22/lead — 5.5× more expensive than CTWA. TikTok Sudan paused Day 15 (95% of value captured Jun 10–14). Only 53% of budget deployed.
Next: Scale winning Libya ads · start Consultation Booking test · attribution audit before any web-traffic push.

Gap	Why It Matters	Owner	July Fix
WhatsApp response SLA	221 conversations · no time-to-first-reply	Khaled + Sales	Ship SLA tracker Day 1 of Phase 2
CTWA → downstream revenue	Conversations counted, closures not attributed	Omnia + CarePort client	CRM lead-source field + weekly reconciliation
Website attribution (Pixel + GA4 + UTM)	Cannot push web traffic until audit passes	Khaled	Attribution audit before any web spend

July Pipeline

Careport (upsell to 125K)

125,000 EGP / month

July Priority

Scale the Libya winners; stop the ones that aren't earning their keep.

+100% budget on the top 3 ads at $0.56–0.76/conv, build 3 Lookalikes from 221 CTWA events, and launch the Consultation Booking test. Stop CarePort Stories (7–22 views, zero signal), the Sudan-only TikTok push, and kill the dormant duplicate careport.io page. Retest Lead Forms only after cost comes down from $5.22/lead.

07

Oligence Client · Personal Branding

Closed, collected, and upsold in the same month.

Mohamed Radwan is the cleanest close of June — full collection plus a same-month upsell into Green Turf, despite a two-month publishing delay from client bereavement earlier in the engagement.

June Collected Cash Log · Mohamed Radwan

Date	Service	Amount (EGP)
Jun 03	Personal Branding · installment 3 (final)	50,000
Jun 16	Green Turf · advance	20,000
Total collected		70,000

Attribution Snapshot

Stream	Oligence · client
June Revenue	70,000 EGP
Efficiency	Closed + upsell
Team	Rana (Lead · Creative) · Omnia (Lead · Upsell)
Health	Green

Next Action: Green Turf onboarding · new SOW.

A · 03

Radwan · Closed and upsold Green

Done: 3-month Personal Branding contract closed (150K EGP total). Green Turf upsell secured — 20K EGP advance collected Jun 16.
Worked: Client satisfaction high · content quality strong · Omnia handled the upsell conversation.
Didn't: Full campaign publishing was blocked 2 months earlier by client bereavement — recovered but delayed the ROI curve.
Next: Green Turf onboarding · scope new SOW · target 3-month renewal.

July Priority

Onboard Green Turf while satisfaction is high; scope the next SOW.

Radwan is fully collected on the original contract and already upsold. The July task is operational, not commercial: onboard Green Turf, scope the new SOW, and target a 3-month renewal while the relationship is warm.

08

Oligence Client · SEO + Consultancy

SEO delivering. Consultancy stuck in renegotiation.

RED is two engagements in one account: SEO is working and renewing at 27K/month. The 100,000 EGP consultancy line is the single largest at-risk item on the books, confirmed for July 6.

June Collected Cash Log · RED

Date	Service	Amount (EGP)
Jun 07	SEO · 2 months payment	54,264

100,000 EGP consultancy at-risk · in renegotiation, not yet collected.

Attribution Snapshot

Stream	Oligence · client
June Revenue	54,264 collected · 100K at-risk
Efficiency	CTR 3.6% peak
Team	Rana (Support) · Omnia (Lead · Renegotiation)
Health	Optimize

Next Action: Jul 6 payment confirmation · SEO renewed.

A · 04

RED · SEO working, consultancy at risk Optimize

Done: SEO for 2 months delivered — 54,264 EGP collected. Impressions 68.7K, CTR 3.6% peak. Client acknowledged effort.
Worked: Tech + on-page complete. Position improved from 12.9 → 8.6. Client wants to continue.
Didn't: 100K EGP consultancy stuck in renegotiation. Hybrid 70/30 fixed/KPI model proposed. In flight for 3 months.
Next: Jul 6 confirmed collection · lock renewal at 27K/month SEO going forward · settle consultancy scope.

July Pipeline

RED SEO (renewed) · monthly recurring	27,000 EGP
RED Consultancy · one-time, Jul 6	100,000 EGP

Escalation · Cash

100K EGP is the single largest at-risk item on the books.

Confirm the Jul 6 payment; escalate immediately if it's missed. In parallel, lock the SEO renewal at 27K/month and settle the hybrid 70/30 fixed/KPI consultancy model that's been in negotiation for three months. Owner: Omnia. Deadline: Jul 6.

09

Oligence Client · KSA Real-Estate AI

Delivered on time. Paid late — if at all yet.

AlMahafez shipped a real-estate agent AI automation through multiple revision cycles. Delivery quality was never the issue; the $7,500 Milestone 2 payment is the open item heading into July.

Delivery Timeline

Delivered	May 7
Client edits	May 20 · Jun 3
Maintenance closed	Jun 24
Candidates ready	4 software · 5 marketing · 2 sales · 2 real-estate

Attribution Snapshot

Stream	Oligence · client
June Revenue	$7,500 pending
Efficiency	Milestone 2 delivered
Team	Omnia (Lead)
Health	Optimize

Next Action: Force payment trigger · escalate before Jul 7.

A · 05

AlMahafez · Delivered, unpaid Optimize

Done: Real-estate agent AI automation delivered May 7 · edits from client May 20 + Jun 3 · maintenance closed Jun 24. 4 software + 5 marketing + 2 sales + 2 real-estate candidates ready.
Worked: Delivery quality intact through multiple revision cycles.
Didn't: $7,500 milestone 2 delayed from May. Client hiring cycle slow · internal delivery learning curve.
Next: Force payment before Jul 7 · escalate if not confirmed · document trigger conditions for M3 and M4.

July Pipeline · One-Time Closures Expected

AlMahafez M2 (delayed from June)	375,000 EGP
AlMahafez M3 (scheduled)	375,000 EGP

Escalation · Cash

$7,500 M2 is overdue. $15K total is in view if M3 triggers cleanly.

Force the payment trigger before Jul 7 and escalate if it's not confirmed. Document the trigger conditions for M3 and M4 now, before the same hiring-cycle delay repeats. Owner: Omnia. Deadline: Jul 7.

10

Oligence Client · Storyboard → MEA

Storyboard closed. MEA onboarding turns this into a retainer.

Tatweer graduated from a single storyboard project to a 187,500 EGP/month, three-month MEA contract — the clearest scope expansion in the July pipeline.

Account	Stream	Revenue	Status	Team	Health	Next Action
Tatweer (Storyboard)	Oligence · client	$200 final pending	Delivered	Rana (Lead · AI Video) · Omnia (Contract)	Green	Close final · pivot to MEA contract
Tatweer MEA (New · July)	Oligence · client	187.5K / month	—	Rana (Lead · Creative) · Omnia (Contract)	New	562.5K over 3 months · month-end billing

A · 07

Tatweer · Storyboard closed, MEA onboarding New

Done: Storyboard installment 1 collected ($300 May). Final $200 pending. Full AI video production shipped. MEA contract in NDA phase.
Worked: AI-native production delivered on time · Rana led · client escalated to bigger scope.
Didn't: Final $200 not yet collected. Onboarding runway compressed.
Next: Jul: 187,500 EGP × 3 months secured. First payment month-end. Onboarding this week.

July Pipeline · Monthly Recurring

Tatweer MEA

187,500 EGP

Escalation · Onboarding

Contract + SOW sign-off this week. 562.5K EGP over 3 months secured.

Close out the last $200 on the storyboard, then move straight into MEA onboarding and the first deliverable. First payment lands month-end. Owner: Rana + Omnia. Deadline: Jul 7.

11

Oligence Client · New · July

Signed before month-end. Scope starts Day 1.

Sprints is the cleanest new-logo win of June — 86,000 EGP monthly, confirmed by the CEO desk — but delivery scope isn't yet visible in the files. That's the first thing to fix in July.

Attribution Snapshot

Stream	Oligence · client
Contracted Value	86K / month
Team	Omnia (Lead · Onboarding)
Health	New

Next Action: NDA + scope Day 1 · assign delivery lead.

July Pipeline · Monthly Recurring

Sprints

86,000 EGP

A · 08

Sprints · Signed for July New

Done: Contract confirmed by CEO desk · 86K EGP monthly.
Worked: Onboarding secured before month-end — cash-flow ballast for July.
Didn't: Delivery scope not visible in uploaded files — flagged as tracking gap.
Next: Scope on Day 1 · assign delivery lead · lock reporting cadence.

Gap	Why It Matters	Owner	July Fix
Sprints scope / delivery lead	New 86K/mo account with no clarity	Omnia	SOW + kickoff · Day 1 of July

July Priority

Onboard fast. Scope on Day 1, not Week 3.

Sprints is cash-flow ballast for July — but only if it's staffed. Lock the SOW and kickoff on Day 1, assign a named delivery lead, and set the reporting cadence before the account drifts the way Omnia's other 20+ accounts have. Owner: Omnia. Deadline: Jul 3.

12

Team Scorecards · Omnia · Khaled · Rana

One month scored. One month to change what's yellow.

Executive numbers from the KPI Report. Detail scores match the panel breakdown; where the report shows a discrepancy between headline and detail, the sum-of-detail is used.

Khaled

Performance Marketer

83/100

SCALE

IMFND · CarePort · Vibe Coding · DME/SMD/MBD paid engine

June KPI Panel

Technical Setup Accuracy17/20

Campaign ROI Achievement24/25

Funnel Effectiveness12/15

Reporting Accuracy9/10

Team Management & Training7/10

Alignment with Creative/Social7/10

Sales Target Achievement7/10

Main Gap · Sustainability Overtime pattern: Jun 8 (1.5h) · Jun 9 (1h) · Jun 11 (1.5h) · Jun 14 (2h) · Jun 15 (4h incl. 90-min cleanup of Ferial's CarePort mistakes) · Jun 18 off-day (2h) · Jun 19 off-day (5.5h). This is a warning sign, not a badge.

Rana

Content & Creative Lead

78/100

OPTIMIZE

CarePort (5 winning Reels · 80% brand impact) · Tatweer AI video · AS content

June KPI Panel

Sales Conversion from Copies20/25

Team Management & Task Org16/20

Accounts Growth14/20

Engagement Rate14/15

Creativity & AI Usage8/10

Presentation Quality6/10

Main Gap · Quality Gate + Mentoring Content QC gate before it leaves her desk needs improvement. Ezzat's transfer request signals a decision-layer problem ("multiple reviewers, conflicting opinions"). More coaching time needed with Mahmoud and Omar.

Omnia

Digital Account Manager · Junior

56/100

COACH

20+ accounts touched · 1 proposal authored · Tatweer MEA secured

June KPI Panel

Client ROI Attribution10/20

Proposal Innovation & Quality6/15

AI Tool Leadership3/10

Project Delivery Timeliness12/15

Client Satisfaction11/15

Team Mentorship & Leadership4/10

Quarterly Business Growth10/15

Main Gap · Ownership vs Coordination One proposal authored in a month across 20+ accounts. Zero ROI attribution reports authored by her. Khaled and Rana are reporting on their own work to clients. Fix in July: 2 authored proposals + weekly ROI report + one AI-native workflow adopted.

Team Executive Read

Strongest contributor is Khaled. Biggest system risk is workflow gates, not talent.

Ezzat's transfer request + repeated review cycles = one workflow problem. The fix is a QC gate before content leaves Rana's desk, a RACI on every brief, and forcing Omnia to author before coordinating. Then re-score in 30 days.

13

CEO-Level Decisions Needed

What to scale. What to fix. What to stop. What to automate. What to escalate.

Five columns. One-line items. Every item traceable to a specific data point in the uploaded files.

Scale

Vibe Coding+100% budget · 39.58× paid ROAS
DME (IMFND)Rotate creatives, hold spend · 14.9× paid
CarePort Libya CTWAWinning ads at $0.56–0.76/conv
Radwan Green TurfNew SOW while satisfaction is high
Facebook Reels engine5 Reels drove 80% brand impact

Fix

Omnia authorship2 proposals + weekly ROI report
QC gate before content shipsDesigner checklist signed by Rana
CarePort Lead FormsCost $5.22 vs $0.94 CTWA — retest
AS Revenue BuilderRebuild funnel from offer up
Budget deploymentOnly 53% of CarePort budget used

Stop

CarePort Stories7–22 views · zero signal
Sudan-only TikTokPaused · redeploy to Libya
Duplicate CarePort pageKill 'careport.io' dormant page
Multi-reviewer creativeOne brief · one decision-owner (RACI)

Automate

WhatsApp SLA trackerResponse times not measured
Attribution SSOTPixel + GA4 + UTM audit
Client ROI report templateOmnia populates weekly
Brief RACIRana R · Omnia I · Bassant/Khaled A only
Cash-flow pipeline viewLive collections dashboard

Escalate

RED 100K EGPConfirm Jul 6 · escalate if missed
AlMahafez $7,500Push before Jul 7
Ezzat transfer requestRetain or release · 20 Jul deadline
Khaled overtimeSustainability review · redistribute load
Tatweer MEA onboardingContract + SOW sign-off this week

The One-Line Decision

Own accounts pay for July. Agency accounts have to become collectible again.

Scale IMFND + Vibe Coding + CarePort Libya on the paid side. Fix account-manager attribution and QC on the delivery side. Everything else is a variation.

14

Missing Data & Tracking Gaps

What we could not measure this month. What that costs us next month.

Data hygiene as a leading indicator of decision quality.

Gap	Why It Matters	Affects	Owner	July Fix
IMFND revenue → Oligence line item	Cannot compute Oligence services margin	IMFND, AS	Finance + Khaled	Lock contractual value per account
WhatsApp response SLA	221 CarePort conversations · no time-to-first-reply	CarePort, IMFND	Khaled + Sales	Ship SLA tracker Day 1 of Phase 2
CTWA → downstream revenue	Conversations counted, closures not attributed	CarePort	Omnia + CarePort client	CRM lead-source field + weekly reconciliation
Website attribution (Pixel + GA4 + UTM)	Cannot push web traffic until audit passes	CarePort	Khaled	Attribution audit before any web spend
Salary allocation by account	Cannot compute per-account P&L	All Oligence clients	Finance + CEO desk	Time-tracking sheet · 4-week snapshot
AS Revenue Builder revenue	Cannot decide to fix or kill the funnel	AS	Khaled + Rana	Assign a delivery lead · attach conversion KPI
Sprints scope / delivery lead	New 86K/mo account with no clarity	Sprints	Omnia	SOW + kickoff · Day 1 of July
Rana's presentation quality	Weekly reports are activity lists · not insight lists	All creative accounts	Rana	Template: what worked · what didn't · why
Oligence AI KPIs / revenue attribution	New internal product with no reporting structure yet	Oligence AI	CEO desk	Define KPIs + owner before August report

15

July Action Plan

Priority · Action · Owner · Impact · Deadline.

Cash-critical items first. Team-system items second. Growth-scale items third.

Priority

Action

Owner

Deadline

Cash

Collect RED 100K EGP · confirm Jul 6 · escalate if missed · single largest at-risk item

Omnia

Jul 6

Cash

Push AlMahafez $7,500 (M2) before Jul 7 · then trigger M3 conditions · $15K total in view

Omnia

Jul 7

Cash

Close LinX $1,000 + 50K remaining · dual-stakeholder alignment

Omnia

Jul 15

System

Ship WhatsApp SLA tracker · measure time-to-first-reply · required before CarePort scale

Khaled

Jul 10

System

Install designer QC checklist · Rana signs before content ships · saves 90+ min Khaled cleanup per week

Rana

Jul 5

System

Weekly Client ROI Attribution report · one account per week (CarePort → Radwan → Tatweer rotating)

Omnia

Every Fri

System

Author 2 proposals fully · no co-authoring · with ROI attribution logic

Omnia

Jul 20

System

RACI on every creative brief · Rana R · Omnia I · Bassant/Khaled A only on escalation

Bassant

Jul 3

Scale

+100% budget on CarePort Libya winners · scale 3 top ads at $0.56–0.76/conv · build 3 Lookalikes from 221 CTWA events

Khaled

Jul 11

Scale

Launch CarePort Consultation Booking test · third objective validated in Phase 1

Khaled

Jul 11

Scale

Tatweer MEA onboarding + first deliverable · 187.5K × 3 months secured

Rana + Omnia

Jul 7

Scale

Sprints kickoff + SOW · scope on Day 1 · assign delivery lead

Omnia

Jul 3

Scale

Ezzat retention decision · retain (with brief RACI fix) or release with clean handover

Rana + CEO

Jul 20

Board Read

June was the month our own accounts held the line. July is the month we make the agency stream collectible again.

The bar is not effort — we have that. The bar is discipline: ship the SLA tracker, install the QC gate, force account-manager authorship, and let Khaled scale what he has already validated. Then re-score in 30 days.

CEO Board Report

Own accounts held the line. Agency stream slipped. Team gates are the fix.

Own Accounts Revenue

Oligence Collected

IMFND Total ROAS

Team Load Split

Revenue Streams · June

Oligence Collections · Dec – Jun

Team Overtime Split · June

One row per account. Who did what, what it produced, what to do next.

Contracted, monthly-recurring revenue starts to compound.

July Contracted Revenue · Oligence Stream

July Monthly Recurring · Locked

July One-Time Closures · Expected

Three streams, one P&L. Read them separately or you lose the story.

Stream 1 · IMFND Own Account

Stream 2 · AS (Abdelrahman Sleem) Own Portfolio

Stream 3 · Oligence (Agency Services)

Collections vs Recognition · Jun 2026

Cost Base · Fixed + Variable

June Collected Cash Log Verified

The engine we own. Scaling on Vibe Coding, holding on DME.

Stream 1 · IMFND Own Account

Attribution Snapshot

IMFND MER Scale

IMFND Paid ROAS Scale

IMFND · ROAS by Program

Programs Above Efficiency Target

Oligence AI · Scoped for July, not yet reported.

Attribution Snapshot

What's Needed Before Next Report

A portfolio channel, not yet a revenue channel.

Stream 2 · AS (Abdelrahman Sleem) Own Portfolio

Attribution Snapshot

Libya WhatsApp validated. Scale the winners, fix the leaks.

CarePort MER Test → Scale

Attribution Snapshot

June Collected Cash Log · CarePort

July Pipeline

Closed, collected, and upsold in the same month.

June Collected Cash Log · Mohamed Radwan

Attribution Snapshot

SEO delivering. Consultancy stuck in renegotiation.

June Collected Cash Log · RED

Attribution Snapshot

July Pipeline

Delivered on time. Paid late — if at all yet.

Delivery Timeline

Attribution Snapshot

July Pipeline · One-Time Closures Expected

Storyboard closed. MEA onboarding turns this into a retainer.

July Pipeline · Monthly Recurring

Signed before month-end. Scope starts Day 1.

Attribution Snapshot

July Pipeline · Monthly Recurring

One month scored. One month to change what's yellow.

June KPI Panel

June KPI Panel

June KPI Panel

What to scale. What to fix. What to stop. What to automate. What to escalate.

What we could not measure this month. What that costs us next month.

Priority · Action · Owner · Impact · Deadline.